Over the past few weeks we have had several entries discussing the value of social media. Social media can be used to build a positive image; however, it may also unknowingly be used to destroy it. When using social media it is important to proceed with caution. You may think only your friends can see what you post, when in reality, you never know who is looking at your information. Once something hits the internet, there is no turning back. Examples of images being shattered via social media include Pittsburgh Steelers running back, Rashard Mendenhall’s tweet regarding the death of Osama bin Laden. Former Congressman Anthony Weiner will not be remembered for his legislative accomplishments, instead he will be known for the career destroying photo he published on Twitter. The lesson here is if you wouldn’t want your grandmother to see it or read it, don’t upload it, post it or tweet it!
It is also important to remember that your opinion may not be shared by everyone. In fact some people may find it offensive. It is necessary to show restraint in certain areas, implement a filter, consider your audience and proceed with caution. In my daily activity I’ve even seen it have a negative impact on providers getting interviews. What better place to take something out of context than a social media outlet that displays pictures or quotes? Political preferences, religious views and a hand full of other opinions have cost people jobs and relationships. There is a fine line between freedom of speech and showing respect for all views. Offending people isn’t hard, especially when you have such a saturated mix of audience via social media. The lesson here is when in doubt, leave it out!
Proceed with caution.
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This article was written by: Stephen Fish, Director of Business Development for Fidelis Partners.
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