How to Bring a Physician to Your Hospital

     A hospital recruiter’s toughest job is to bring physicians into the community. I have found the oldest rule in the book applies: People work with people they like. Doctors are no different. Yes they are enticed by the latest technology, good schools, and attractive locations but what ultimately seals the deal is the recruiter working with them. Just think about when you are trying to choose between competitors. Would you not pick the person who makes you feel more important? Physicians are no different. Engaging them in conversation, discussing their interests, and making them feel like they are needed at a hospital go a long way. I have found the most engaging recruiters to be the most successful. Here are some tips to help attract the best physicians.

     Tip #1 – Be enthusiastic – When speaking with a potential candidate always be enthusiastic about the facility and the people working there. A recruiter is the first impression a potential candidate has of a facility; therefore it should be a good one.

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     Tip #2 – Focus on interests – When speaking with a potential candidate, take the time to find out what they are interested in. If their hobby is biking, make sure and focus on what bike paths are in the area. If they have children make sure to let them know about schools in the area. Acknowledging what is important to a candidate before they tell you, shows you truly care about their wants and needs.

     Tip #3 – Send a thank you card – After speaking with a candidate or after a site visit, send the physician a handwritten card thanking them for their time. Personal notes go a long way.

     Tip #4 – Follow up – Always follow up with the provider after a call or a site visit. Continue to do so every few months as well. Just because they may not have been interested in the opportunity at first, situations always change and you want to be the person they think of when theirs changes.